SOEUR / LIDO
First strokes.
Soeur launches its first swimwear line in collaboration with the Venetian brand Lido.
A summer capsule comprising three swimsuit styles with a clean, sculpting cut, a striped shirt dress, a light skirt and essential beach accessories.
THE COLLECTION
Precise cuts, deep, timeless colours with Italian notes (Pistacchio, Caramello, Bacio), made in Italy craftsmanship: Lido and Soeur bring together their expertise
and their tastes to offer three elegant, technical swimsuit styles.
New classics, accompanied by the broad stripes of a wrap skirt worn like a pareo, a shirt dress in cotton voile, or a large
beach towel. Pieces to slip into the new canvas Borsa, a bag that will follow you across the sand and beyond.
ABOUT LIDO
Lido was born from the desire to create practical swimwear, defined by a timeless, minimalist aesthetic,
stepping slightly away from its Italian roots, with a contemporary touch.
The brand takes its name from the island of Lido, where it was born, at the heart of the Venice lagoon – a place long associated with leisure and understated elegance.
Lido is designed to last. Each piece, made in northern Italie, is crafted with a keen eye for detail, in premium fabric with a second-skin feel.
Above all, Lido is committed to imagining fluid silhouettes, easy to wear, offering true freedom of movement while following the lines of the body.
THE CAMPAIGN
Soeur and Lido immortalise their collaboration in Venice, a setting steeped in history on the shores of the island of Lido, near the Adriatic Sea.
The collection is revealed, photographed by Ben Beagent, and worn by Tanya Ruban. A refreshing leap into summer.
